In order for social media posts to be useful, they need to be posted at a certain time. Of course, this is not the only factor for success, because the content is also important, as well as the photo that is posted in the post. But in order for the post to be seen by as many people as possible, it is necessary to follow the rules for posting.

Best Time to Post on Facebook

A social network like Facebook is not as popular as, for example, Instagram, but it still has active users. And at least for them it is worth posting useful posts that will be best viewed on Wednesday. After all, the greatest activity of this social network occurs on this day of the week.

The best time for publications is from 9 a.m. to 3 p.m. At this time, many people log into the social network from a computer, and can either simply scroll through the feed or search for any posts according to their interests. Lunchtime (especially on Wednesday) shows the greatest activity than at other times, so at this time it is better to post posts with a call to purchase a product or service (depending on the type of account). For a personal account, all these rules do not apply, because friends can see the photo at any other time, and there will be nothing wrong with that.

The worst time to post is on weekends, and any day after 5pm. And you shouldn't post too early in the morning either, because it won't be viewed anyway.

However, it is also worth considering the market segment that you have to work with on Facebook. For example, educational lessons may be relevant either in the morning or in the evening. But ordering any goods is relevant for the evening, as well as on weekends. Of course, this is not the only correct time, because people can use Facebook on other days, but there are few of them, so their time does not have serious activity.

Best Time to Post on Instagram

High user activity in this social network falls on two days - Wednesday and Friday. Moreover, the greatest activity is noted in the morning hours, closest to lunch (from 10:00 to 12:00). The lowest activity is observed at night (in particular, from 11 pm to 2-3 am). Therefore, it is better to publish posts in the morning, when a large number of users accumulate on the network. After all, every Instagram user has noticed from their own experience that in the morning there is quite a lot of news in the feed that was posted either early in the morning or late in the evening of the previous day.

At the same time, you shouldn't use Sunday evening for publications. As a rule, at this time there are a minimum number of people online, since many people at this time are preparing for work, finishing their weekly cleaning or visiting friends. Of course, you can post, but the activity for them may only occur the next day (and sometimes later). At the same time, the company's post may also "get lost" among newer entries.

Thus, in order for posts to bear fruit, it is worth posting them at the most optimal time. Otherwise, potential customers may simply not see the call to purchase or other important information.